Trademarks

Trademarks

We manage and protect trademarks

We are happy to advise you on your trademark applications or help you adjust and realign your brand portfolio. We support our client’s trademark departments with a high level of expertise and commitment. We also support our clients by training their trademark department staff or taking over the full-service management of entire portfolios worldwide.

We manage and protect trademarks

We are happy to advise you on your trademark applications or help you adjust and realign your brand portfolio. We support our client’s trademark departments with a high level of expertise and commitment. We also support our clients by training their trademark department staff or taking over the full-service management of entire portfolios worldwide.

Which name, what logo?

Product names, logos, company and business names, slogans, colors, working titles and even product images in 2-D or 3-D can be protected by trademarks. The primary purpose of trademark protection is to monopolize a brand for a specific holder. Foregoing trademark protection leaves room for third-parties possibility to register your brand for their own purposes, meaning that you have to remove it from all labels, on the internet and in advertising materials or risk infringement proceedings. This can even apply if you have been using the name for years or it was developed in-house. In trademark law, the principle of first-come, first-served applies.

Which name, what logo?

Product names, logos, company and business names, slogans, colors, working titles and even product images in 2-D or 3-D can be protected by trademarks. The primary purpose of trademark protection is to monopolize a brand for a specific holder. Foregoing trademark protection leaves room for third-parties possibility to register your brand for their own purposes, meaning that you have to remove it from all labels, on the internet and in advertising materials or risk infringement proceedings. This can even apply if you have been using the name for years or it was developed in-house. In trademark law, the principle of first-come, first-served applies.

Trademark registration and competent advice

We place a focus on competent advice when assisting you in the registration and management of trademarks. The decision on what brand protection is reasonable but still cost-effective depends on the nature of your business. However, as soon as a trademark application is filed, it can’t be changed. We work with you to develop and polish the scope of protection for your trademarks – before registration. We know that choosing the right trademark and scope of protection demands extensive experience in trademark law in order to ensure that the trademark holds up in opposition proceedings at the intellectual property offices and before the courts.

Trademark registration and competent advice

We place a focus on competent advice when assisting you in the registration and management of trademarks. The decision on what brand protection is reasonable but still cost-effective depends on the nature of your business. However, as soon as a trademark application is filed, it can’t be changed. We work with you to develop and polish the scope of protection for your trademarks – before registration. We know that choosing the right trademark and scope of protection demands extensive experience in trademark law in order to ensure that the trademark holds up in opposition proceedings at the intellectual property offices and before the courts.

"We fight for your brand

by actively protecting it and your interests."
Attorney-at-law Daniel Terheggen, LL.M.

"We fight for your brand

by actively protecting it and your interests."
Attorney-at-law Daniel Terheggen, LL.M.

Searches and collision monitoring

In order to avoid unpleasant surprises during the processing of your application, we generally recommend conducting a professional search for possible conflicting third-party trademarks before filing. We provide reliable and comprehensive searches in Germany or any other country in the world – if necessary, within 24 hours. The result not only provides you with a risk analysis, but can also help you develop tactical variations of your brand in order to use existing gaps and avoid expensive conflicts. After your trademark has been registered, we offer worldwide monitoring for new filings of third-party trademark applications. By monitoring your registered trademarks, we can recommend active options to help protect your brands.

Searches and collision monitoring

In order to avoid unpleasant surprises during the processing of your application, we generally recommend conducting a professional search for possible conflicting third-party trademarks before filing. We provide reliable and comprehensive searches in Germany or any other country in the world – if necessary, within 24 hours. The result not only provides you with a risk analysis, but can also help you develop tactical variations of your brand in order to use existing gaps and avoid expensive conflicts. After your trademark has been registered, we offer worldwide monitoring for new filings of third-party trademark applications. By monitoring your registered trademarks, we can recommend active options to help protect your brands.

Specialized in trademark law and the protection of trademarks

Our attorneys are specialized in trademark law and have many years of experience in registration and enforcement in court. We also accompany proceedings worldwide on a daily basis, especially in important production and trade areas such as the USA, China, India, South Korea and South America.

Specialized in trademark law and the protection of trademarks

Our attorneys are specialized in trademark law and have many years of experience in registration and enforcement in court. We also accompany proceedings worldwide on a daily basis, especially in important production and trade areas such as the USA, China, India, South Korea and South America.

In Germany. In Europe. Worldwide.

Our trademark registration department administers trademarks at intellectual property offices worldwide. Our attorneys are licensed to practice at the German Patent and Trademark Office, the European Union Intellectual Property Office (EUIPO) and the World Intellectual Property Office (WIPO). Our law firm also has a worldwide network of colleagues specialized in trademark law. Our existing infrastructure allows us to correspond with trademark offices worldwide directly or in cooperation with experienced trademark experts.

In Germany. In Europe. Worldwide.

Our trademark registration department administers trademarks at intellectual property offices worldwide. Our attorneys are licensed to practice at the German Patent and Trademark Office, the European Union Intellectual Property Office (EUIPO) and the World Intellectual Property Office (WIPO). Our law firm also has a worldwide network of colleagues specialized in trademark law. Our existing infrastructure allows us to correspond with trademark offices worldwide directly or in cooperation with experienced trademark experts.

We take care of the paperwork

We prepare all paperwork for your trademark applications, procure documents and, if necessary, legalize them with the responsible district court presidents and embassies. We monitor and guide all registration proceedings, which can sometimes drag on for years. In case of changes of the client’s company name or addresses, we manage the transfer proceedings at the offices to ensure the effectiveness of your intellectual property rights.

We take care of the paperwork

We prepare all paperwork for your trademark applications, procure documents and, if necessary, legalize them with the responsible district court presidents and embassies. We monitor and guide all registration proceedings, which can sometimes drag on for years. In case of changes of the client’s company name or addresses, we manage the transfer proceedings at the offices to ensure the effectiveness of your intellectual property rights.

Continued protection

After a certain period of time, trademarks are due for renewal. In many countries the term of a trademark is 10 years. We take care to inform our client about the upcoming measures and costs well in advance. We provide advice regarding the current scope of protection and the current field of application in the respective country. Then we carry out the renewals at the offices. We pay special attention to the payment of fees, making sure that the right amount arrives at the right time.

Continued protection

After a certain period of time, trademarks are due for renewal. In many countries the term of a trademark is 10 years. We take care to inform our client about the upcoming measures and costs well in advance. We provide advice regarding the current scope of protection and the current field of application in the respective country. Then we carry out the renewals at the offices. We pay special attention to the payment of fees, making sure that the right amount arrives at the right time.

Please do not hesitate to contact us to help protect your brands: